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Since it opened in 1986, the retail complex
has won countless awards for marketing,
quality, efficiency, advertising and business
enterprise. Brilliantly researched and designed,
Abu Dhabi Duty Free pioneered the shop-in-shop
concept with branded corners for various
prestigious international brands such as
Gucci, Versace, Christian Dior, Yves St.Laurent
and many more, their open layouts making
it easy for customers to browse and choose.
There are no counters, no queues and no
aggressive sales people.
As
for the merchandise, the range is vast and
exciting with gold and electronic items
being the biggest sellers. Local antiques
and souvenirs are sold here too, sharing
the space with international branded goods,
including watches, fashions, cameras, toys,
perfumes and leathergoods. Small purchases
are equally well covered- a book to read
on the plane, confectionery to take home
to the children, or necessities like pharmaceuticals
and toiletries, all displayed in a spectacular
setting.
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